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  3. Sending Assessment Invitations

Determine the Best Day for Sending Invitations

Some big generic survey tools must have already answered this great question.

So we did some Googling and found... a lot of disagreement!

  • SurveyMonkey says the best day to send invitations is Monday

  • CheckMarket also says Monday

  • But TypeForm says Tuesday to Thursday!

SurveyMonkey says the best day to send invitations is Monday

CheckMarket also says Monday

But TypeForm says Tuesday to Thursday!

To settle this, we took a deep dive into our data. 

We reviewed almost half a million feedback requests, and found:

  • The best days are Tuesdays, Thursday or Fridays

  • Avoid the weekends - Saturday was the worst day, followed by Sunday

  • Mondays also get a lower response rate - around 75% compared to over 80% on Tuesday, Thursday and Fridays.

The best days are Tuesdays, Thursday or Fridays

Avoid the weekends - Saturday was the worst day, followed by Sunday

Mondays also get a lower response rate - around 75% compared to over 80% on Tuesday, Thursday and Fridays.

The best day to send out invitations for your project may be different. You'll also want to consider:

  • Are there any reasons that a lot of people might be off work or unable to check email? (e.g., because of holidays or training)

  • Are there any other announcements, deadlines, or distractions that could make this a bad day to send out the invitations?

Are there any reasons that a lot of people might be off work or unable to check email? (e.g., because of holidays or training)

Are there any other announcements, deadlines, or distractions that could make this a bad day to send out the invitations?

Of course, the day you send the original invitation is only one factor in getting a high response rate.